By Jef With One F
By Rocks Off
By Chris Lane
By Angelica Leicht
By Corey Deiterman
By Angelica Leicht
By Corey Deiterman
That's the sort of facile observation that could drive singer and frontman Lupe Olivarez to pounding his head against a wall in frustration. The Basics, Olivarez explains, is "just a regular rock band, except the words are in Spanish half the time." But that half is enough to set the Basics pointing in a different direction from other local rockers. For while most Houston bands hoping for a break look to either New York or California, the Basics are looking south -- to Mexico City, the home of a huge new popular music market that has gone almost unnoticed by the monolingual, dare we say culturally deprived, Anglo popculture. It's a tough market for a Texas band to crack.
This, gringo, is where things get confusing. The first preconception to put on
he shelf is that everyone with a Latino name and some knowledge of Spanish is a "Meskin" and that they're all alike. The second is that all there is to Latin-American music, as Olivarez puts it, is "Chicanos with big hats and belt buckles."
Tejanos (Hispanics born in the Occupied Republic), Chicanos (Hispanics born in the Estados Unidos) and Mexicans (people who were born in Mexico) are just a few of the cultures that have some version of the Spanish language in common -- which is like making the debatable generalization that Scotland, Alabama and Australia share the same language. The branches of the tree planted by Columbus and the conquistadors often have more differences than similarities, and there are rivalries and prejudices between Latino cultures that make the petty North-South or East-West or Dallas-Houston differences north of the Rio Grande pale by comparison. The challenge facing the Basics, according to Olivarez, is "When this is played in Mexico City people won't say, "Who's that fucking Chicano from the other side trying to do our music?" The intention was that if they heard it they'd like it so much that when they find out we're from Houston, they'll say, "I still like them anyway because they respect the language.'"
The reaction of educated, cosmopolitan Mexicans to the fractured Spanglish of third- and fourth-generation Chicanos is much like that of a suave Bostonian's to a rural Southerner. But the rewards for respecting the language and overcoming the resistance to bands from "up there" may be richer than those sought by a typical Houston rock band whose goal is to make it in New York or L.A.
Olivarez explains: "Even though Mexico has always been a leader in the arts, they would take some boneheaded pop song from the States, change the words to Spanish, and that was their rock. But over the years they've been cultivating and writing [and] they have some killer rock bands that will rival anybody." Drawing parallels between Seattle and Mexico City, Olivarez described a scene that started out raw and underground, was advertised by word of mouth and played only on college stations, then evolved into a mainstream industry that feeds one of the largest music markets in the world. MTV's Spanish network, MTV Internacional, has more viewers than the U.S., Canadian and European MTV markets combined.
The Basics started out as a couple of guys -- Olivarez and veteran guitarist/songwriter Artie Villasenor, long-time friends who had been musicians most of their lives. After years on the bar-band circuit, Olivarez had gone back into theater, citing "band problems, egos, club owners, on down the line ... I was just sick of it. [Artie] was sick of 20 years of playing in Tejano and cover bands. He saw this as a chance to start writing music and work with me as a frontman and a writer. We put together quite a few songs -- the bug hit me again. Artie's a great guitar player, a well-kept secret in this town. We started doing some gigs and it just went from there."
Four years, two albums, a Bud Dry sponsorship, a suicidally underfinanced road-trip to California and numerous lineup changes later, the Basics are still evolving as they move forward. They've established a local fan base that reflects some of their eventual goals -- Anglos who like the songs in English and are inquisitive about what's being sung in Spanish while enjoying the beat behind both languages, and what Oliverez describes as "English-speaking Chicanos who listen to U.S. rock and roll and think Spanish means Tejano, salsa, norteno, mariachi. They take a certain pride, a chicanisimo, listening to rock in their language."
Of course, during the balloting for the Houston Press Music Awards, the rock band with a couple of Chicanos and some songs in Spanish got nominated for Best Tejano. The Basics' latest self-produced album, Cruzado, belies that mislabeling. There's little here that brings to mind big hats and rodeo belt buckles. The accordion work by Bodeans' keyboardist Michael Ramos leaves no traces of a mariachi band as it meshes smoothly with Villasenor's seasoned rock guitar. The jazzy instrumental "Is It True?" is delightfully Santana-esque, but the balance of the tunes, even when it's rock en espanol, are still just rock and roll. That's not just a bad pun; Cruzado's main disappointment is Olivarez's translation of the Stones' "It's Only Rock & Roll," which is inexplicably marred by the juxtaposition of Spanish lyrics with English background vocals. Even the multiculturally deficient fan will recognize this classic chestnut; surely "I like it, I like it" could not have been that difficult to translate.