By Jeff Balke
By Aaron Reiss
By Angelica Leicht
By Dianna Wray
By Aaron Reiss
By Camilo Smith
By Craig Malisow
By Jeff Balke
Thank you for the in-depth piece ["Off Line," by Bob Burtman, March 20] on the strange metamorphosis of the Houston Post into the Daily News into Houston Today. It is a great loss for all citizens of Houston that this latest venture has unraveled thus far. May that "second coming" of the Houston Post actually materialize someday, somehow.
He's a Believer
Let me compliment you on the article regarding the death of the Houston Daily News. I would, however, like to clear up a few misconceptions.
Denise Caruso must spend most of her time on the print side of the New York Times, not the Internet side. I would refer her to the March 20 article from Reuters on the CNN Internet edition stating, "Yahoo to pay Netscape $5 million plus in ad revenues." It went on to say, "Yahoo, which will sell advertising on the new site, has agreed to pay Netscape a minimum $10 million in the first year of the deal and $15 million in the second year from advertising revenues," and that "Netscape Guide by Yahoo will help the fledgling Internet advertising market to grow from $300 million to $1 billion by helping to attract big consumer advertisers to the medium."
Paul Allen had the right idea regarding an on-line paper. His only mistake was to assume that the Daily News, to make its payroll, could sell and collect over $50,000 in advertising monthly within the first two months of operation. A first-year marketing person would know that wouldn't happen.
Burtman's comment that "it's the same bunch that ran the Houston Daily News into the ground" is somewhat misleading. Paul Allen was the one who insisted the money was there. What Paul didn't tell anyone was that he expected that the money would come from advertising revenue.
Finally, the statement that "some of those journalists say they'd consider returning to the fold if and when the money comes in" says a lot for the people who were connected with the Houston Daily News. These are gutsy people who believe in the concept of the only exclusive daily Internet newspaper in the world.
I think the article needed to be written and was about 85 percent correct. I just needed to clear a few things up.
W. Kent Wilbraham
Sales manager, Houston Today
Look Out for Bunny Foo-Foo
It seems to me that if you have a newspaper on the Net and you want advertisers to buy space on your newspaper, the advertisers would also have to have a web page. Then the advertisers would have links from the paper directly to their web site. That would seem to complete the purpose of an electronic newspaper. Was there even a subscription for this rag, or was it free? If free ... big mistake.
My company has been down a similar road, too. However, sensing and confirming that we were also working with "a bunch of lamers," we pulled out.
The problem was, a particular company was out to acquire established businesses with the intent of providing a consolidated Internet service. Getting a hardware company and a software training company seemed like they were traveling down the right road. Then they started courting companies not even closely related to computers or the Internet. Somehow they lost or never had any kind of focus. I liken them to Little Bunny Foo-Foo: Swoopin' 'em up and boppin' 'em on the head.
My advice to those approached by big or small talkers hawking fortunes via the Internet: Publish your own web page first -- see if it's worth it. There ain't no big bucks in this unless you know what you're doing.
Ezekiel on Exhibit
I found Shaila Dewan's cover story on Ezekiel Gibbs ["Ezekiel's Trust," March 6] to be thorough, enlightening and engaging. However, Dewan might have mentioned that Houstonians will have the chance to see the exhibition she mentioned, "Spirited Journeys: Self-Taught Artists of the 20th Century" (curated by Lynne Adele of Aus-tin's Huntington Art Gallery and including Gibbs's work), when it opens next summer at the University of Houston's Blaffer Gallery. Just thought your readers would like to know.
Director and chief curator, Blaffer Gallery
What's tied to this [movement] is the money from vouchers for home schoolers, who do not want to answer to any accountability of any kind. Ask any home schoolers and they will give you their lawyer's name and number, in case anyone wants to check out their home school or enter their property. But they all want to be paid by the state for home schooling their children. Home schooling would be okay if it had to meet the same criteria as the public schools -- integration of all children by race and abilities, and the same test. This is why Mrs. Ballard is now anti-TAAS. If the test is put out, then home schoolers will never have to have accountability.