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LettersPublished on April 30, 1998Wall Street Radio Americans are happy listening to wallpaper. But, background sound usually doesn't sell stuff. I think multi-station owners and the drovers of Wall Street are overlooking one of radio's assignments: delivering select groups of attentive listeners to advertising messages. Basic economics lead multi-station owners to reduce expenses to grow profits to pay the debt they incurred to buy the station to give investors something for their risk(s). Nothing wrong with that. However, they do it by consolidating operations and making all their stations sound the same. Is radio on the way to becoming fast food? I think something is wrong with that. As a buyer of advertising time and space, I once recommended, and used, radio as a primary medium. Now, I am witnessing its eroding ability to ring cash registers. Is the creeping homogenization of radio turning this once powerful, intrusive, local advertising medium into a weak media alternative? A follow-up with those who like national radio and those longing for a return to localization? Wasn't KRBE the first FM station in the nation to play Rock & Roll/Top 40/CHR? Now it happily follows the pack? Tsk-tsk. Don Brown Drive Time Those 100 people KRBE supposedly calls for their research must be like a bunch of lemmings, following each other over the cliff. They also probably eat only vanilla ice cream and drive a Chevrolet Celebrity. If these idiotic program directors would give us a little more variety, they just might be surprised. My only regret with your article? Peter Rainer should have written it. John Violette Voice of Reason KPFT is a good one to check out from time to time. Take some chances, people: Familiarity only makes you stagnate. Sara Cress And There You Have It L. Mortensen Art Car Glory There was a nice subtext to Shaila Dewan's story that concerned the lack of attention local artists receive from the local press. Journalists are often too lazy and insecure to make up their minds about something that is not blessed already by New York, Chicago or L.A., and therefore miss out on what is clearly a flavor of art unique to Houston. Houston artists are industrial. Houston artists smell. And Houston artists are usually pissed off -- and with good reason. They're ignored by the mainstream press, but what is worse, they're mostly ignored by the lazy "alternative" press as well. So this story is fresh. It was mighty. I was happy to see it. So what's next, Houston Press? A cover story on the greatest of all living bands, Rusted Shut? Probably not. But if you've got the cojones to do a story on Don Walsh, you'd gain great respect.
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