Roping In Ratings

A rodeo ruckus riles rival Spanish TV stations

Neither Trevino nor other Channel 45 officials would comment. Rodeo executives announced the end of the Go Tejano student aid by saying they wanted scholarships to be based on financial need, academic achievement and community involvement rather than on ethnic considerations. Overall scholarship grants increased last year by about 40 percent, to $7.7 million.

Camacho says his station's position has attracted widespread support, "yet I am the only one speaking out." He says the rival station's sponsorship of events might influence its news coverage.

"Everyone's in bed with them," he says. Channel 45 is more interested in making money than "serving the community," Camacho charges.

"This is not about ratings," he says. "This is about responsibility.

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