Best Execution of a Business Plan

Dickie Rosenfeld, KILT/610 AM

The late Dickie Rosenfeld, who died in July, was a giant in Houston radio. He brought the Beatles to town in the 1960s and was the creator of the original Hudson and Harrigan show. He spent most of his 50 years in radio as general manager of KILT. But even the legendary Rosenfeld raised eyebrows a few years ago when he decided to make 610 AM an all-sports station. At that time KTRH-AM was the established sports (and news) leader in Houston radio. But by the time he died in July, the battle was over, and KILT had won. Rosenfeld succeeded by luring Charlie Pallilo and Rich Lord away from his rival, and by pairing friends John Granado and Lance Zierlien for the morning-drive show. Rosenfeld also had the vision to latch on to the nationally syndicated Jim Rome show. Dickie, we'll miss you, podnah!

 
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