Devil in the Details

He may have once had unrealistic aspirations, but Martinez says he's learned to operate within the boundaries of what the framed history of Atser refers to as its leader's "Pruned Vision." He has become the "Humble Man That Can Handle [the] Pruned Vision," part of "God's Vision," which has resulted in "Sales Sales Sales." "I'm a visionary," he says. "I'm not really a numbers guy; I'm a concept guy."

The final line of the framed history states that "God will make me ruler over a people I did not know." Asked about that, Martinez gets defensive. "That really happened, right?" he says. "There's a lot of people here I don't know."

Deron Neblett

Selling ice to Eskimos: Fred Martinez discusses Atser’s accomplishments.

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For just a moment longer, he drops the cheerful demeanor. His relationship with God is personal, and that framed history was not meant to be public. Martinez suggests a look at Psalm 91, which begins: "He who dwells in the secret place of the Most High shall abide under the shadow of the Almighty."

"It's secret," he says.