By Jef With One F
By Rocks Off
By Chris Lane
By Angelica Leicht
By Corey Deiterman
By Angelica Leicht
By Corey Deiterman
Local producer/manager Alex DiSaggio has set out to change all that with his 4/20 Music Fest April 19 at the International Ballroom. The all-ages event, which kicks off at 4:20 p.m. and ends a full 12 hours later, will feature a split bill of local rock acts, including Astra Heights, Infinity's Twin, I.O., Naked Content, Overshot, Savile, Tin Henry and Valentino and an equal number of rap acts, including Big Tyme and Reign, CeStyle, Darque-Seed, Dank Dasterdly, Run Yo Mouf, Spanish Armada, Southcoast Productions and Mary Jane. Miz Bellah (R&B), Major Riley (reggae), DJ Clear (electronica) and Kit Likwid (acid trance/progressive house) round out the bill.
"The flow of this is great," DiSaggio enthuses. "Each artist gets four tracks -- nobody's gonna get bored with anybody. We won't be having any slow songs -- they're all meant to get the crowd involved. I actually told all the bands to get the crowd involved on at least one song."
The band order is designed to segue seamlessly from one style to another as afternoon becomes evening and evening becomes the wee hours. "We're gonna start out with rock/ alternative stuff," says DiSaggio. "That's gonna be all-ages -- we're gonna have families out there for that part. Then we're gonna have programs that say, 'Parental advisory after 10:30.' That's when the hip-hop will come on -- light hip-hop at first so it blends together with the rock better, and later on we'll have the hard rap, and then a DJ for 30 minutes to close out the night."
DiSaggio is a recent transplant from Miami, and he sounds the part. He talks fast, real fast. And long. During one of our interviews, he rattled on with missionary zeal for about half an hour almost uninterrupted. Trying to squeeze a few questions into his onrushing spiel was like trying turn back a ten-foot wave. He also looks the part, with silk Italian suits, slicked-back hair and a little gold around his neck.
"I'm a dime a dozen where I come from, but over here I stick out like a sore thumb," he says speaking of his attitude toward clubbing, but the statement could just as well be applied to his appearance.
Don't expect him to look like a South Beach playa at the fest, though. Instead, he'll be dressed as Willy Wonka. "We had to have a theme that all ages and races could relate to and smile about, and I thought to myself, Willy Wonka," he says. "It's very symbolic because he said, 'We are the dreamers who dream the dream.' Willy Wonka had his chocolate factory because he loves chocolate. Well, this is Alex DiSaggio and his music factory, because I love music. And the people are gonna enter into my music factory."
The Wonkadom doesn't end with DiSaggio in disguise. "The stagehands will be dressed up as Oompa Loompas," DiSaggio reveals. "So during that ten- to 12-minute set change, Willy Wonka's gonna be addressing the people while the Oompa Loompas are changing the set."
The text of these faux-Wonka messages will be one of racial harmony and e pluribus unum-style patriotism. (Indeed, DiSaggio chose to hold his event on the unofficial International Stoners Day because we're all, like, one nation under a spliff.) "I'm gonna be on stage saying things like, 'Look, you're all here together involved in a movement. Look at your neighbor -- there's a black man next to you, a white man, an Asian, a Hispanic and an Indian, and we're all here together for the music. And we're all here peacefully, and we're all here for America.' Especially at a time like this when there's a war going on, I think this is what the people need. I'm trying to show Houston what America is about. It's not about segregation -- it's about living together for one cause -- liberty and the pursuit of justice and happiness. If anyone were to get in a fight at this event they would just have to feel so stupid about themselves." (Especially after they get locked up. DiSaggio added that he will have tight security on hand for those who don't heed his words.)
The fest will also have some aspects of a trade show. Each of the acts will have a booth at the venue, where concertgoers -- DiSaggio is hoping each band will bring 100 people for a total of 3,000 -- can meet and greet the musicians and buy CDs.
DiSaggio claims that talent scouts from Warner Bros. and Columbia will be in attendance. "And I've invited people from Elektra and Atlantic, too. But just from the major ones. I'm not letting people from labels like Dope House and Swisha House in," he jokes. "I don't want them anywhere near these artists."