The Center of the Universe

Must artists move to New York to make it big?

To move to New York or not to move to New York -- that is the eternal question for artists. But while New York remains the epicenter of the art world, it is also becoming more and more feasible for Houston artists to pursue their careers at home and still be connected to the national and international art scene.

Witness Artadia and Mixed Greens, two New York-based organizations that represent different approaches to broadening the focus of the art world. Artadia is a nonprofit group that gives unrestricted cash grants to artists to "directly fund individual creativity and help relieve some of the pressure artists feel to relocate." The altruism is informed by a practical agenda: Artadia's press materials cite studies indicating that "when artists are an integral part of communities, education is improved, public institutions are strengthened and corporations become more innovative."

Mixed Greens is a for-profit company that seeks to connect artists all over the country with an equally diverse group of collectors and curators. The Mixed Greens art team has produced exhibitions in many cities outside New York, including Houston. And the company's Web site ( allows for global access to original contemporary art, bypassing the formal gallery structure, which many nascent collectors find intimidating or geographically inconvenient.

Susie Rosmarin maintains her Houston ties. Red X is currently on view at Texas Gallery.
Susie Rosmarin maintains her Houston ties. Red X is currently on view at Texas Gallery.

At the hip, concrete-floored Chelsea offices of Artadia, director Alexander Gray and Eleanor Williams of Mixed Greens talk about their perceptions of the Houston art scene. The former director of Houston's Lawndale Art Center, Williams is a member of the Texas Mafia, the loose network of Texas art expats in New York. Gray, formerly with ArtPace in San Antonio, just returned to New York from Houston, where his organization recently gave away $100,000.

Fifteen finalists were chosen from more than 200 applicants for the Artadia grants. After an intensive round of studio visits with a panel of judges, five winners were given $20,000 each at a Hotel Derek awards dinner.

"I found that in Houston, community transcended competition," says Gray. "You had 15 artists going through an inherently competitive process, but they were supportive of each other."

But there was some backlash after the winners were announced. The fact that four of the five finalists were current or former Glassell Core Fellows generated a lot of heated discussion and conspiracy theories on the bulletin board of the local cultural Web site Gray thinks the high percentage of Core winners is owed to the fact that the extremely competitive Fellows program, which brings young artists from all over the world to Houston for a one- to two-year residency, is already a rigorous filter.

Of course, the argument against Core Fellows winning grants designed to build the local art community is that they have fewer ties to Houston and thus might be more likely to take the money and run. While many grants have a paternalistic structure, controlling how the artists spend the money, Artadia's grants are admirably unrestricted. Winners can use the money to make new work, pay for day care, buy a truck, pay off a 23 percent interest credit card -- or leave town.

On the lack of restrictions, Gray says, "We decided to err on the side that the artists make the best choices for themselves." But, he adds, "We have gotten feedback from various sources, and residency requirements may be a factor in the 2005 award cycle."

While it's true that some Core Fellows move on when their residencies are over, many end up becoming integral and dynamic members of Houston's art community. Both Gray and Williams feel that the Core Program, which also regularly brings in visiting artists and critics, has had a huge impact in increasing Houston's national profile as well as stimulating the local art scene.

But Williams also cites the strengths of Houston's museum and nonprofit spaces, as well as the commercial galleries. She says Inman Gallery's presence at the prestigious Armory Show has helped raise the New York profile of Houston artists. According to Williams, it also didn't hurt that Inman brought in New York curator Franklin Sirmans to organize a show last October. "That he was going to Houston was on everybody's radar," she says.

Clearly, Houston's scene is developing by leaps and bounds thanks to a complex mix of factors, not least of which is the commitment and talent of its artists. Increasingly Houston is being recognized as the third-best contemporary art scene in the country, after New York and Los Angeles but before Chicago. It shouldn't come as a big surprise: Houston is one of few cities that offer artists a vibrant scene that's also affordable to live in.

Still, many do make the move to Manhattan, as evidenced by a recent New York Times story about fast-rising New York artists who spent their formative years in Houston. Susie Rosmarin was one of the former Houstonians profiled. Rosmarin says she came to New York for love, but the personal move had big repercussions for her career. "When she moved to New York, she suddenly started showing everywhere but New York," says Williams. It seems that Rosmarin's new location generated a momentum that led to more shows around the country, and that in turn led to shows in the city.

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