Alicia Lee's son is a resident at Willow River Farms, a division of the nonprofit Center Serving Persons with Mental Retardation. Every fall the residents of this Brookshire, Texas, facility made fruitcakes. That is, until Barbara Bush, for whom Lee had once volunteered at the White House, suggested they expand their repertoire to include gingersnaps. Six years ago, Lee sent a tin of Willow River Farms gingersnaps to Bush at Kennebunkport. The former first lady liked them so much, she sent out tins to all of her friends at Christmastime. Since then Lee has also added mouthwatering cheese snaps to the Farms' list of offerings. The cookies sell for between $15 and $25 a tin. And last year, Lee sold $215,000 worth of treats. The proceeds have paid for electronic doors for wheelchair residents, extra hospital beds and clinic refurbishing. Get your holiday orders in now.