Are you a soy newbie? That is, you hear about the soy craze on the news but don't know what the hell you're supposed to do with the stuff? Does the idea of eating tofu make you want to yawn with boredom or gag with disgust, even though it's been shown to cut cholesterol and even fight some cancers? Never fear. Whole Foods Market is the right place to go for a soy virgin. Not only do the four Houston-area stores stock nearly every type of tofu-based product, but most of their goodies are easy to incorporate into the average diet. (Sure, tofu hot dogs sound weird, but wait until you taste one.) Once the helpful staff has introduced you to the mock meats and soy milks, you can venture on to the "raw" tofu and start experimenting in the kitchen yourself.