By Jef With One F
By Rocks Off
By Chris Lane
By Angelica Leicht
By Corey Deiterman
By Angelica Leicht
By Corey Deiterman
Swift and the rest of his crew -- Proof, Bizarre, Kon Artis and Kuniva -- aim to let the world know that they're not just a bunch of lackeys who latched onto Eminem's success: They're riding with Shady Records because of their talent, not because they're down with a multiplatinum superstar.
D12 came together during the first half of the '90s in Detroit's burgeoning hip-hop scene. Every Saturday afternoon, the MCs would convene at the Hip-Hop Shop, an open-mike club owned by fashion designer Maurice Malone. "We called in to work or got off of work and did whatever we could to meet up at that spot every Saturday, because that's all we had," Swift recalls. "So this went on for years and years. We used to listen to each other flow on the microphone, and we all respected each other as MCs. Through that, we all got cool just meeting each other every Saturday."
Toward the latter part of the '90s, as the Motor City's hip-hop scene continued to grow, local rappers -- particularly the members of D12 -- started getting serious about careers as rap artists. Before the formation of D12, Swift was signed to BMG Records with a group called the Rabies; Kon Artis and Kuniva were close to getting a deal as Da Brigade; Proof released a much-talked-about single, "Searchin'"; and Bizarre was putting the finishing touches on his independently released album, Attack of the Weirdoes. Eminem had already released a disappointing solo effort called Infinite and was looking for a new and different direction. The group of MCs continued to meet up every week at the Hip-Hop Shop and supported each other at their individual shows. At that point, Swift says, they felt that to have any chance of breaking out, they needed to stick together.
"Proof was in New York one day and said, 'We got an all-star team of guys as friends; we just need to come together as a pack,' " remembers Swift. "So we came together as D12, but we had another identity, Dirty Dozen. We would speak our minds and say things that everybody was scared to say. So from that, we all agreed that whoever got signed first was going to come back and get the rest of the fellas."
Shortly afterward, Eminem created his Slim Shady alter ego for the Dirty Dozen projects; he then recorded and released The Slim Shady EP. The major underground buzz surrounding the EP landed Eminem cameos on other artists' singles and albums, along with appearances on The Wake Up Show with Sway and Tech, and in the Rap Olympics, where he placed second in a freestyle battle tournament. But the moment that later changed Em's life -- and, subsequently, D12's -- was when Dr. Dre picked The Slim Shady EP out of a stack of tapes in Interscope head Jimmy Iovine's office. After listening to the disc, Dre signed Eminem to the Aftermath imprint.
"When I heard he got signed with Dre," Swift says, "the first thing I said was 'Oh, it's over with!' I was very, very excited. From the first time I heard Em rap, there was no doubt in my mind that he was going to make it. No doubt! So when we heard that, we were more and more motivated."
But when Interscope/Aftermath dropped The Slim Shady LP in 1999, with the exception of a production credit for Kon Artis (a.k.a. Denaun Porter), the rest of D12 was nowhere to be found. After Eminem moved to Los Angeles, the group started to get anxious and began questioning his loyalty. But Em quickly returned to Detroit and made it clear that he was going to keep his word.
"There were a lot of things that we couldn't understand," says Swift, "because we were on the outside looking in. But we had to remain patient and hold on. There wasn't any slack or anything like that from him being out in California, with the exception that we didn't understand how things were. But when he came back, he let us know how things went; we gave him that respect. He was in the industry now, and we were trying to get there. But he kept us motivated, and then everything came together."
D12 made its first appearance on 2000's Marshall Mathers LP, on the song "Under the Influence." That same year, Eminem launched Shady Records under the Aftermath/Interscope umbrella and began work on D12's debut album, Devil's Night. The record dropped the following year with the lead single "Purple Pills," followed by "Fight Music." Although the disc was certified platinum later that year, most of the attention was directed at Eminem and not the rest of D12.