Boob Tube

Whether you own a collection, or your exposure to the Girls Gone Wild video series is limited to late-night commercials, there's no denying the phenomenon is a pop-cultural juggernaut. GGW creator Joe Francis has reached mythic-hero status by flooding the mainstream audience with an endless supply of drunken debauchery that just barely dodges the porn tag.

In fact, the series has received so much media coverage that its level of desensitization is staggering. Now women want a piece of the wild action, and Francis has vowed to provide it. He'll unveil a new series, Guys Gone Wild, on September 7. However, in a macho, chest-beating move, Francis has expressed his reluctance to visit that series' editing room.

But back to boobies. Francis's latest quest for breasts is "Camp Girls Gone Wild," a summer-long tour across America in which the GGW bus (previously used by Kid Rock and Pamela Anderson) parks in front of popular nightclubs and lures nubiles into, um, wild situations.

"Basically, we document what's going on in the club, the excitement, and if girls want to go wild, we take them onto the tour bus," says Bill Horn, vice president of communications at GGW. Horn -- no innuendo intended -- wouldn't elaborate on what exactly "go wild" means, but if the going wild in question has to be taken out of the bar and onto the bus, it goes without saying that decency rules are unquestionably being broken.

On a good night, Horn says, cameramen capture about 15 bus sessions of footage. Comedian Doug Stanhope sees this as a potentially world-changing figure. "If the mammogram bus did as much business as the Girls Gone Wild bus, breast cancer would be less common than leprosy," he hypothesizes.

This week, the bus hits Houston's two Surf Shack locations, clubs advertised with the catchphrase "Beers, Babes and Waves." It's obvious the GGW honchos do good location scouting.