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The Blog Age

Continued from page 2

Published on October 28, 2004

Well-known blogger Mark Pilgrim, a big supporter of open-source software, wrote about the reasons for his switch on one of his 11 blogs: "This site now runs WordPress…I've taken the $535 that Movable Type would have cost me, and I've donated it to the WordPress developers. It's not about money; it's about freedom."

Another prominent switch was made by a woman who'd just written a book about Movable Type, Molly E. Holzschlag. With Movable Type, her blog was getting so much "comment spam" that she was spending hours a day cleaning it out. Where readers can post comments responding to her entries, spammers had come in and posted them about Viagra and penis enlargement. This is increasingly becoming a problem bloggers face. Molly switched to WordPress to elude the spammers, at least for a time. And while she attributes her Movable Type spam to her simple domain name, molly.com, and the fact that she's been blogging for years, Matt and other WordPress users say it's better at blocking spam.

Another reason for Molly's switch was personal, as she writes on molly.com: "Not only did they help me, but Matt himself took time out of his busy life to restore my damaged data and figure out a way to export it."

Matt says Movable Type is WordPress's main competitor. According to salon.com, Movable Type is "widely considered to be the world's most powerful blogging tool," but WordPress is catching up. For one thing, it's known for being faster than Movable Type. Molly notes that WordPress has "a huge fan base, people very involved in its creation, and it creates enthusiasm." As for other popular free blogging software, it's out there -- in the form of Blogger, Greymatter, Movable Type (for limited use) and others -- but aside from its competition with Movable Type, WordPress is ahead in terms of "features," that is, ways to personalize a blog and make it stand out.

Using more advanced blogging software is also something of a status symbol on the Web: While Blogger is as easy to set up as Hotmail, installing WordPress requires a few more steps, so its users tend to be more Web-savvy.

In September, Linux Journal did an extensive review of WordPress. Its conclusion: "Over the past few months, we have looked at a number of different types of Weblog software. [WordPress] has a full list of features, many of which have to do with the clean, easy-to-use user interface. Even novice computer users and Webloggers can publish regularly with this software. Although the underlying code and technologies used…are not my favorites, the set of features, growth of the platform and the large community all make WordPress a winning choice."

For Matt, Word Press is a hobby, a way to gain recognition and get consulting gigs. Even though he doesn't get paid for working on the software, his contacts have led to contract work with companies around town. He says he pays his own bills.

He recently had a consulting gig with a company called Aptia. "It's a Houston company, and the CEO heard of me because of WordPress -- he's a WordPress user. And I [was] doing something not at all related to WordPress." He picks and chooses which jobs to take and throws some to other people. "There's a girl in, like, Singapore or something," he says, "and she'll do WordPress installations for, like, $4."

Despite the opportunities WordPress has afforded Matt, it's hard not to believe him when he says that the main reason he works on the software is ideological. He believes useful, free blogging software should be available to the public.

"I'm a strong believer in blogging, sort of giving people an easy way to let their voices be heard on the Web," he says. "It's like the pamphleteers from the revolution, you know; it's putting the power of the press into a lot of people's hands. And I don't think we're going to understand the ramifications of the 'revolution' until later. It's changing a lot of things."


One of the biggest headlines from the Democratic National Convention was the fact that a couple dozen bloggers had gotten press credentials. "Wonkette," a D.C.-based blogger, acted as a correspondent for MTV. And the Philly Daily News used "Riot Grrrl" at the later Republican National Convention. According to an article in the Columbia Journalism Review, blogging "has begun to deliver on some of the wild promises about the Internet that were heard in the 1990s. Never before have so many passionate outsiders…stormed the ramparts of professional journalism."

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