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What to do in the face of such crisis but take to the road with the usual small circle of friends (Donkey and Puss In Boots are back, with what little charisma this charmless movie can muster) and muscle through the action sequences while shoe-horning in a new character designed to drag the middle-school demographic away from its iPods and into the multiplex? I doubt it will work, even with Justin Timberlake voicing the nerdy youth whom Shrek wants to put on the throne in place of his socially retarded self. A feeble father-son dynamic ensues as the two sit by a campfire and swap tales of their own bad dads before rousing themselves to self-help against the usurper Prince Charming, with the aid of the usual round of gingerbread cookies and wooden boys, plus a few new fairy-tale staples. The movie wakes up briefly when a posse of Disney princesses turn feminist toxic avengers. It's one thing to introduce some much-needed acid into the flaccid Disney canon (and poke a competitor in the eye). But for the rest, when Shrek the Third isn't drowning in psychobabble, it's disfigured by atonal nastiness the death of King Harold, a flawed hero very dear to the hearts of the movie's youngest viewers, is handled as farce in place of the off-the-cuff gay wit that kept Shreks one and two pulsing along.
Bolstered by fart jokes, mass marketing and the usual flood of tie-ins, Shrek the Third will surely take in its usual bundle at the international box office. But that doesn't make the movie a success, even with millions of dollars' worth of up-to-the-minute animation. Like many another shoddy sequel, this one founders not only on the difficulty of extending a franchise beyond its natural life, but also on the unbearable strain of juggling a bunch of target demographics at once. Blinded by avarice and all out of ideas, once again, Hollywood can't tell when enough is way more than enough.