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Five minutes later he has seven copies of Cloverfield. He empties the tower, scribbling the title of the movie on each and sliding them into their own white paper sleeves, leaving only the original disk in the first tower, and placing a freshly burned DVD into the second burner tower. "A lot of times," he says, as he loads the second tower with blank DVDs, "I just pick up a copy of whatever [movies] I need to copy from somewhere else and then burn my own copies. Then I ain't gotta sit in the movie theater." Burn, remove, package, repeat. Burn, remove, package, repeat.

Asked if he knows other bootleggers, Chris keeps working. "Nah, I don't know them guys. I just stop by the beauty shop down the street, or sometimes they be coming in the barbershop. Them mutha­fuckas are everywhere." Burn, remove, package, repeat. Burn, remove, package, repeat. Thirty minutes later he has, among others, more than 50 hard copies of a movie that opened yesterday. On to Step 3 of the bootlegging process, which might also be titled "This Ain't No Job For Punks."

Sitting in the parking lot of a beauty supply shop on the northside of town with a trunk full of illegally burned DVDs and CDs is not for the faint of heart. Fundamentally, it's the same as sitting in the parking lot of a beauty shop on the northside of town without a trunk full of DVDs and CDs, but that one "tiny" difference is proving to be, well, uncomfortable.

"Relax." Chris says, the trunk full of contraband occupying about as much of his attention as the rising national deficit or Britney Spears's sudden British accent — which is to say, not very much.

The contraband in question is somewhere in the neighborhood of 300-400 illegally copied DVDs, most of which are movies still found in theaters — The Bucket List, First Sunday, Cloverfield, How She Move and I Am Legend, to name just a few. Current prices for the pirated DVDs are set at the street standard, $5 each, three for $10 or six for $20. (CDs are $3 each, four for $10 or eight for $20.) Chris is waiting for customers.

A stranger approaches Chris's burgundy sedan.

"What's up, cat? Whaddya need?" asks Chris.

"You got that Great Debaters or One Missed Call? And National Treasure 2?" asks the stranger.

"Yeah, you want all three?"

"Yeah."

Chris fingers through two of the three shoe boxes filled with DVDs, alphabetically organized, in the trunk of his car and digs out the three movies.

"Why don't you go on and get three more, square it a $20. I got that new ­Cloverfield," bargains Chris.

"Nah, that's good."

Money and movies change hands. Right there. In the parking lot. In the open. In the dying sunlight. For the world to see and that's that. So goes the next hour and a half of that Tuesday night. Some people, several of whom are weekly regulars, pull up right next to Chris's car and ask for specific movies or CDs. Others ask what he's got, and, depending on what's requested, he hands them a handwritten list of either movies or CDs. None of the patrons, according to Chris's finely tuned undercover cop detector, are police.

The trick for the pirates is for people to know where to find them without people knowing where to find them. "When people begin to notice a pattern of someone selling movies out of the trunk of their car, at a bowling alley or parking lot, for instance," says Lieutenant Michael Otero of the HPD Major Offenders Division, "that's when an anonymous tip is most likely to come in and we can act."

Given the esoteric nature of piracy, anonymous tips are hardly an everyday occurrence. Chris, like many other pirates, has taken advantage of society's fleeting conscience, and has been stationed outside of one specific establishment long enough to become a pseudoemployee of it. At one point in the evening, an actual employee pokes her head out of the store's entrance, cordless phone up to her ear, gives a What's up? nod of the head to Chris, then responds into the phone, "Uh-huh, he here."

"[People] will call to check if I'm out." says Chris. Yeah, he's been here awhile.

On average, a movie pirate selling illicit movie goods out of the trunk of his car can make upwards of $700 a day, easily, according to the MPAA's Mike Robinson, a stat confirmed by Chris. "Usually Mondays through Wednesday gonna be slow boogie. You could make anywhere from $10 to $1,000 depending on who you are and how you get yours." In between customers, he gives a crash course in Pirate Economics, explaining how, as with any other business, there are always mitigating factors that must be taken into account for one to be successful.

"People get paid on Fridays, people get paid every other week, people get paid on the first and the fifteenth. So, you put that together and that lets you know how the market be. That's why the beginning of the week is slower. But let's just say Thursday through Saturday, Sunday even, you ain't gonna really make nothing less than a 500 spot if you just sitting around at the right place, and sky's the limit depending on how much product you can get. That's the reason I like it. If you a real hustler, you can get out here and make real money."

All in all, 52 movies were sold in the hour and a half spent in the parking lot, for a total of $230. A slow night, to be sure, but at a rate of $153 an hour, it's not bad for a Tuesday.

Strip center parking lots, like those of beauty supply shops, video rental stores and grocers, are hotbeds for movie pirates because, according to Chris, "fast money finds fast money." Those types of places generate a lot of traffic, and the traffic that they do generate is already anticipating spending money. Remember: Somebody else's customer is your customer if you can reach them first.

Write Your Comment show comments (4)
  1. No matter how you say it a thief is a thief is a thief. So we have a pirate, is nothing but an electronic thief. These are pretty low people. Shame on all of them the the people who enable them, their buyers.

    A

  2. The maximum statutory penalty for violation of 18 U.S.C. §§ 2, 2319B(a)(1) (unauthorized recording of motion pictures in a motion picture exhibition facility, and aiding and abetting) is three years in prison, a fine of $250,000 or twice the value of the property involved in the transaction, whichever is greater, a two year term of supervised release, and a $100 mandatory special assessment. However, any sentence following conviction would be imposed by the court after consideration of the U.S. Sentencing Guidelines and the federal statute governing the imposition of a sentence, 18 U.S.C. § 3553.
    I guess you have to ask yourself if the money is worth up to 3 years in federal prison because the feds have put 19 years in jail foras long as this for this crime

  3. Hey Serrano, loved the article. It made me laugh, but more importantly, it was informative. I didn't realize the pirating business was that big. I enjoyed your portrayal of Becky and Chris as the pusher/addict, I think their attitudes pretty much encapsulates how most people who take advantage of the black market feel. "I don't really think about it, and nobody's getting hurt anyways."

    However, the only problem I have with the article is that you make people who think pirating should be legal out to be inarticulate, ignorant, and unwilling to see the consequences of their actions.
    I would enjoy a "part two" where you explore the other "pirating world" inhabited by people who don't buy illegal CDs, because it is illegal, but still understand the need, (Compare them to the people who never get high, but still think pot should be legal) and are realizing that writing their local congressman isn't getting them anywhere.

    Hollywood, and specifically the cinema world, need to stop and think why bootlegging is so popular. Instead of spending all their effort trying to stop it, or make the punishment more harsh (A tactic which, by their own admission, is failing miserably) they need to evolve to fit the consumers' need, making bootlegging obsolete.

    Going to the movies has always been the biggest rip-off EVER ( I don't care what they say about inflation and the price of the movie tickets in the seventies) Are they figuring up the obscenely priced popcorn, drinks, and candy? Are they considering the fact that I have to sit next to a STRANGER? Who inevitably is coughing, breathing heavily, or texting his friends? Don't forget twenty minutes of trailers, TV program commercials, and blatant product placement! What about the fact that the seats are uncomfortable, the floor is always sticky (with what I always hope is just spilled coke), and the row behind me is filled with screaming, laughing, throwing popcorn 15 year olds, who usually have at least one four year old with them? Then, to top it all off, the movie usually sucks. I always leave 25 dollars cheaper thinking, next time I'll wait until Netflix has it, or if the movie really sucked, I'll wonder how much Luke (my local bootlegger) would have charged me for my own DVD. Going to the movies is a terrible value for your money, leaving the industry ripe for piracy.

    Once the technology is available, there is no back-tracking. The movie industry is NEVER going to be able to stamp out bootlegging and piracy. Then only deterrent that would ever work is crazy high prison sentences, and there is no way in America's climate, that we are going to let judges sentence kids to jail for decades for a "victimless crime".

    The movie industry needs to wake up and realize that to survive, they need to evolve. Thanks to the digital age, watching movies IS NEVER GOING TO BE THE SAME. Instead of spending time and energy trying to convince the public that illegal downloading is bad, and detrimental to the economy, they need to focus on how to make their movies available to as many people as possible, and a good value, in as many venues as possible (not just a cinema) BEFORE people ever think "there must be a better way."

    For example, on opening night, am I going to take a family of four to see Alvin & the Chipmunks Two to the price of 60 dollars? Hell no! Would I drive by the cinema on opening night and purchase the DVD to watch in my own home for 20 bucks, or download it on my computer for 10? You better believe I would! And when Luke stops me outside of the liquor store to ask me if I'm interested in seeing Alvin & the Chipmunks, I say no, BECAUSE I HAVE ALREADY PAID THE MOVIE INDUSTRY TO SEE IT ON MY OWN TERMS. Luke is unnecessary.

    Anyway, thanks again, and I look forward to reading more of your work

  4. Serrano, well written! Thieves are thieves...no two way about it.

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