Top

news

Stories

 

What Mainstream Publishers Don't Want You to Know About Door-to-Door Magazine Sales

That kid at your door with a magazine order form will tell you a story -- part sad, part hopeful. The truth will be infinitely worse than you can imagine.

Beth Jacobson of Wenner Media, which publishes Rolling Stone, seemed confused when told that the Press was looking into door-to-door sales agents. "Wenner media doesn't directly retain those companies," she said, which is precisely the point.

The Web site for the Pilot Point-based Direct Subscription Services includes Rolling Stone on its list of available titles. But it's much better for Wenner Media never to step into the same room with a top-selling DSS agent like Tim Heinecke, who joined the company after skipping out on probation for beating his three-year-old daughter.

Crystal Mahathy was working at an Arby's when she was recruited to sell subscriptions.
Crystal Mahathy was working at an Arby's when she was recruited to sell subscriptions.
Rick Senner, who was driving the SUV that plunged off a cliff and killed two crew members, celebrates Jesus Christ's birth with the lighting of special frankincense.
Rick Senner, who was driving the SUV that plunged off a cliff and killed two crew members, celebrates Jesus Christ's birth with the lighting of special frankincense.

Details

Related Content

More About

Like this Story?

Sign up for the Weekly Newsletter: Our weekly feature stories, movie reviews, calendar picks and more - minus the newsprint and sent directly to your inbox.

Privacy Policy

Who wants to be publicly associated with that guy?
_____________________

In her short time on the road for Senner Sales, Crystal Mahathy got to meet all kinds of people.

The thing about a Jones is, you never know what you're going to get. Some male Joneses will buy any crappy magazine from an agent showing enough cleavage. Some will invite you in for a joint. Some will slam the door in your face or sic their dog on you.

Mahathy was so young and unassuming that she seemed to invite sympathy from her Joneses. A woman in Rio Dell, California, invited Mahathy in for some food and a rest. She wound up talking to Mahathy for two hours. She felt so bad about taking up Mahathy's time that she bought a subscription to Rolling Stone.

Before Mahathy went on to the next Jones, the woman made sure to get her address. Mahathy gave her the address to her aunt Shirley's house.

The following Christmas, Shirley Mahathy opened her mailbox and found a card from Rio Dell, addressed to Crystal. Shirley opened the envelope to find a Christmas card — a red background with pictures of little toys scattered about, and a bed with three sleeping tots.

Inscribed in the card was a message from the woman who had sat and talked with Mahathy months earlier.

"Hey little one," it read, "...please send a note and let us know you are safe and home."

Of course, the woman never got a note. By that time, Crystal Mahathy was ten months dead.

craig.malisow@houstonpress.com

<< Previous Page | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8
 
 

Most Popular Stories

Browse Voice Nation
  • Voice Places

    Voice Places

    Discover restaurants, nightlife, travel, shopping...

  • VOICE Daily Deals

    VOICE Daily Deals

    Get 50 to 90% off every day on restaurants, movies, massages...

  • Best Of

    Best Of...

    More than 10,000 of the BEST things to eat, drink, and experience

  • My Voice Nation

    My Voice Nation

    Join the Village Voice community and get exclusive deals and info

  • Happy Hour

    Happy Hour

    Your local Happy Hour guide at your fingertips

or

Log in or Sign up

Social Connect:

Use your favorite account to access My Voice Nation.


Use your My Voice Nation account to log in:





Forgot password?
or

Sign Up or Log in

Social Connect:

Sign up for My Voice Nation with your preferred network.


Sign up for a My Voice Nation account:



Privacy policy