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Superproducer Pharrell Williams is at Home in N.E.R.D.

The Nose Knows

Name a pop music A-lister, and he or she has either worked with Pharrell Williams or probably wants to. Gwen Stefani, Jay-Z, Britney Spears, Kanye West, Snoop Dogg and Madonna all already have. Need more proof?

But, as half of production team the Neptunes, as Williams has transformed himself into one of the three or four most important figures in popular music — as well as a fashion designer, model and ­single-named icon — he's managed to keep an important part of his past with him, one which is about to resurface in a determinedly modest theater tour.

The band N.E.R.D., which Williams formed several years ago with childhood friends Chad Hugo (his Neptunes partner) and Shae Haley, is more than just the side project for which it's often mistaken. It's more than merely an outlet for all the songs that don't fit the sleek template the Neptunes have created — a futuristic fusion of skeletal R&B and hip-hop that has launched what seem like a thousand hits, including Britney's "I'm a Slave 4 U," Nelly's "Hot in Herrre," Justin Timberlake's "Rock Your Body" and Kelis's "Milkshake."

N.E.R.D.: Everybody "Nose" this is nowhere.
N.E.R.D.: Everybody "Nose" this is nowhere.

"It's simply the way we truly express ourselves," Williams says of N.E.R.D. "I'm pretty sure Chad and Shae feel the same way."

The fact that one of music's most ridiculously busy men is taking time to do this interview (from the New York offices of his label, Star Trak) says something about his commitment to the project. But with N.E.R.D.'s third album, Seeing Sounds, released in June, Williams sounds more than just enthusiastic. He sounds, perhaps, relieved.

"If you get the right copy of the album," Williams says, "you'll hear me say at the beginning, 'It's been awhile since we were able to express ourselves.' That was really important."

Getting Williams to actually describe the album's sound, and how it compares with the mash-up of R&B slink, Steely Dan smarts and alt-rock muscle of the band's first two albums, is a bit more problematic. The phrases "Red Bull" and "nice, refreshing drink of water" come up more than once, as do the words "energy" and "­emotion."

"Well, there's no resemblance to anything we've done before. There's fingerprints of it," he begins. "But you can't compare it to anything else, and I'm not just saying that to sound hip. Energy and emotion were the two most important words in the making of this album. And if a track doesn't get you both, it's definitely one or the other.

"It's unfair to compare it to other stuff," Williams adds, "because most other records aren't made that way."

The jazzy, skittering hip-hop of Seeing's first single, "Everyone Nose," isn't far from the spare and playful Neptunes sound that Williams created with Hugo, which has dominated the charts for most of the past decade.

In the song, the narrator is about to explain why all the girls in line for the bathroom are locked out ("It's an observation," Williams says wryly. "Everybody knows what's going on in there"), but he's interrupted by a sudden swell of romantic R&B.

The midsong switch is just one example of Williams's ongoing effort to avoid falling into a rut. He explains that on N.E.R.D.'s second album, 2004's Fly or Die — on which he and Hugo learned to play their own instruments — the group's sound had become too consistent.

"We just wanted to start changing things up again," he says of the new album.

That's not the only thing that's changed in the past four years. Following the release of Fly or Die, Williams announced that N.E.R.D. had broken up, citing issues with the group's label at the time, Virgin — only to recant a week later.

He next embarked on a solo career that received mixed reviews and seemed to be something that Williams was never comfortable doing in the first place, as his sometimes tortured-sounding interviews from the time strongly suggested.

Even today, talking about the release of his 2006 solo debut, In My Mind, and its short, subsequent tour, Williams sounds apologetic.

"I hadn't thought it out fully," he says with a sigh. "I just hadn't realized until I got onstage how it was so...[pause] funny, doing an R&B song and then a hip-hop song. It's one thing on other people's records, but...," he says, then trails off.

At the moment, Williams sounds at ease just being one-third of N.E.R.D. Yet with "Pharrell" a household name, one wonders whether it's been difficult for Williams to maintain the same relationship with his old Virginia Beach friends and bandmates.

"No, no, it hasn't," he insists. "Because those are my boys, one. And two, Chad and I still do a lot of stuff together."

 
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