Mark Shim was born in Korea and raised in Argentina. He went to college in New York and worked at a sushi bar there. After graduating, he bought the sushi bar, made a lot of money with it and sold it.
He moved to Houston in a complicated financial deal. When a childhood friend took over Todai, Shim became an investor and took a job as vice president. But corporate life didn't suit him, so he quit and took over the Houston Todai restaurant as part of his severance package.
10694 Westheimer
Houston, TX 77042
Category: Restaurant > Brazilian
Region: Memorial
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All-you-can-eat rodízio: $32.95
Salmon: $26.95
Seafood platter: $28.95
Filet mignon: $27.95
Caipirinha: $5
"When I decided to add churrasco to the Todai buffet, my employees and the Todai corporate people told me I was crazy," he said. "I was really surprised. Sushi and churrasco isn't an unusual combination where I grew up. Every churrascaria I've been to in Brazil serves sushi on the salad bar. There's a huge Japanese population in Brazil, and it's just part of the culture." The churrasco attracted a new crowd of Anglos and Hispanics and turned the business around, Shim said.
Shim confessed that business has been very slow at Pradaria, but he's confident it will catch on soon.
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I went back to Pradaria the next day at dinner time and asked for the hump meat again. This time I was told the cupim was sold out. How could that be, I asked, looking around at the ever empty dining room. The waiter shrugged.
It must have been an awfully small hump.
