Unfortunately those soundscan numbers are decieving too because while CDs are mostly sold at mainstream places that report to soundscan (best buy, walmart, etc), most of the DIY record stores i know of dont report to soundscan. Here at Vinyl Junkie, i report 0% to soundscan, so every record sold doesnt get counted in that 3 million (not that i sell that many myself......but there are hundreds of independent record stores around the country that are the same.) I sell multiple thousand records a year, and im a small store, so thats probably hundreds of thousands in vinyl sales that dont get counted. There are a dozen or more punk/hardcore releases i can think of off the top of my head that sold out of pressings in the thousands that neither the stores, the labels, or any distributor would be reporting, so im the sure the number of vinyl sales is quite a bit higher! While mainstream / major labels may be catching on to the latest upswing in vinyl sales, the diy circuit has always been going strong through all the ups and downs.