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Melvins + Scion = ???

Are corporate-sponsored free records a good move?

In the old days, composers like Osborne would have a wealthy patron to take care of them while they crafted their opuses. Maybe that time has come again, but instead of having Lord such-and-such doling out the allowance, it could be business aiming to create cultures in addition to their products.

"If you spend time with labels and artists who have worked with Scion, regardless of genre, you will hear the benefits ranging from financial to exposure to solid marketing results," says Scion's Yoshizu.

"While the corporate industry becomes more focused on singles and release-sales results, corporations are looking at broad awareness, unique brand association opportunities and audience reaction," she continues, "allowing development of artists and labels in an old-school style with modern promotions."

The Melvins made a record for free and picked up some nifty animal masks to boot.
Mackie Osborne
The Melvins made a record for free and picked up some nifty animal masks to boot.

They used to call this kind of thing selling out. Now, it may be the thing that saves the working musician.

The Bulls & the Bees is available at http://scionav.com/collection/917/The-Melvins---The-Bulls--The-Bees.

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1 comments
creg
creg

awesome. cant wait for the show

 
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