I personally know Bikram, he's a customer of ours here in Honolulu (exotic cars). Man lives a very extravagant lifestyle, has over 200 cars in his collection, about 8 million dollars worth of watches and makes about 10 million a month. I don't patronize his franchises at all but he sure has made a brand out of his style. Dude was champ in India as a young kid and now his yoga is taught all around the world. There's a lesson in international business, marketing, quality control and franchising to learn from him. Other than all that, he's a nice guy, in his own assertive and boastful way.