The artwork created by George Reynolds may look like advertisements, but the subtle difference is that they are pseudo-ads, not intended to sell anything. Fresh Arts presents “Post Persuasion,” an exhibition of print and video ads created by Reynolds, who has already convinced publishers to run 26 of these print “ads.” In an era when pitchmen hawk their products vociferously and advertising pops up willy-nilly on our laptops, there’s something refreshing about this. Sarah Schellenberg, program manager of Fresh Arts, says, “One of the most surprising things is that George’s work is not ‘anti-advertising.’ When I first saw his semi-absurd ads for kneecaps and watermelon paintings, I thought it was critical commentary on the barrage of marketing messages we are all inundated with daily, like, they were subtly subversive ‘anti-ads.’ But after speaking with him about it, I was surprised that he likes advertising; he just wanted to make art, too.”
10 a.m. to 6 p.m. Mondays through Fridays. Through May 30. There is a free opening reception with the artist at 6 p.m. on April 18. Spacetaker Gallery at Fresh Arts, 2101 Winter Street. For information, call 713-868-1839 or visit spacetaker.org. Free.
Mondays-Fridays, 10 a.m.-6 p.m. Starts: April 18. Continues through May 30, 2014