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Selling a Legend: How Bob Marley Became a Household Name

Selling a Legend: How Bob Marley Became a Household Name
Yann LeGendre
There is no other album that defines a genre the way Legend: The Best of Bob Marley and the Wailers defines reggae. If you like reggae music, you own Legend. If you don't like reggae music, there's still a good chance you own Legend. It's sold millions and millions of copies and continues to do so today.

Which is weird when you consider the fact that when Bob Marley was alive, he wasn't exactly selling millions. So how does one go from being just a real popular guy to an icon? That's easy — you create an album and an image that will win the hearts and dollars of the suburbs. Find out more in this week's cover story over in Rocks Off.

 
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