The World Cup Boom Is Real, But Will Soccer Remain Must-See TV?

ESPN, Fox and Univisión are betting millions that U.S. viewers will continue to watch soccer even after the World Cup.

The World Cup Boom Is Real, But Will Soccer Remain Must-See TV?
Marco Torres
Brad Davis is one of the faces of American soccer as a member of the Houston Dynamo and the U.S. national team.

Odds are good that at some point in the last month you watched some of the World Cup. Whether it was from the comfort of home, with friends at the bar or while pretending to be busy at work, millions of folks did something they rarely do: watch soccer.

Now, three of the biggest networks in the country are joining forces for a renewed push behind Major League Soccer thinking that you'll keep watching, and they're betting millions on it. We look at the plan and whether or not MLS will become must-see TV in America.

 
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