5 Reasons This Trailer-Hoarding at Comic Con Has Got to Stop
No trailer, but the BBC did release a picture of a Dalek and some fire... yippee
I haven't gotten a chance to attend Comic Con myself yet in my life, so I'm forced to view it through the lens of my fellow reporters and the footage on YouTube. Mostly I'm content with that. I'm not much for standing in line, and there is a whole lot of that going on at the biggest geek event of the year.
There is one thing I am sorely missing, though, and that's the fact that the folks in San Diego are being treated to a host of trailers that the rest of us will finally get to see "eventually." I spent all last Sunday refreshing various Facebook groups hoping to get a glimpse of the real Doctor Who 50th Anniversary Special trailer as well as the one for the making-of docudrama about the birth of the show, An Adventure in Space and Time.
I knew that getting a look at Godzilla on YouTube was out. Hollywood may actually be the only real "fake geek girl" on the planet, intentionally teasing us with sexy nerd dreams in order to extort money from us and make us feel bad in the bargain. The more and more I think about it, this habit of hoarding new trailers at Comic Con is complete bullshit, and it has got to stop because...
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5. It's a slap in the face: Let's take Doctor Who for the best example. It's a British TV show, and yet the BBC decided that the first people who would get to see the biggest special in the history of that show would be an American audience. Yes, I know that people from all over the world attend Comic Con, but the turnout is still mostly American.
What about overseas fans? The whole reason giant summer blockbusters like The Avengers make the bank they do is because they translate well overseas (Explosions is a universal language, which explains a lot of human history, actually). Should a Marvel fan in Germany really have to wait weeks or months after Comic Con just to see the new Thor trailer?
4. It's a really underhanded marketing technique: The withholding of information is supposed to create titillation. It's the movie equivalent of letting people smell the dinner you're making. There's nothing wrong with anticipation, but the way they're going about it is really manipulative, even for Hollywood.
We'll accept that getting the perfect trailer right takes time, and we'll wait until there's a chance for a good look at Batman in the next Superman movie if you need it. But you don't. It's ready; you're just telling us that we're not good enough to see it because we didn't make the pilgrimage. This is addition too... Flashback Why Regular Show Is So Huge at Comic-Con This Year
3. It's going to backfire eventually: There's a very fine line between building anticipation and failing to deliver. Right now, whenever you knock down any attempt to throw your precious Comic Con-exclusive trailer on YouTube, you're leaving the reporting of it entirely in the hands of a few, very dedicated individuals.
All I know of any of the trailers I'm interested in is what has been reported by other journalists. They have to describe shots in boring detail, and they miss a lot because a trailer is inherently a quick, excitable experience. Describing any one individually is really hard, and eventually you're going to allow the word to get out from under your control. There's a reason that social media has killed second-day returns on films. It's because we hear our friends say, 'This sucks' and it will spread much faster than if you'd just let us see it.
2. It's really unfair: I know you feel like you need to give fans attending Comic Con something extra, but why in the hell would you? They already get to attend panels with and get autographs from stars who don't otherwise do the convention circuit. There's literally miles of stuff for which every marketing department in the world has sent representatives.
The people who are at Comic Con don't need exclusive trailers; they get to ask Matt Smith questions and hear exclusive interviews. Wait a minute...
1. It's completely insane: So let me get this straight... Comic Con offers a once-in-a-lifetime chance to attend panels and workshops and hear stars and creators go in-depth on our favorite movies and television shows and comic books and video games. Yet most of those things are going to go right up on YouTube, completely negating the draw of attending.
But you'll debut trailers...easily the things that the Internet does best besides porn, then spend weeks or months making sure that no one shares them with anyone. Is the message that I'm getting here that Comic Con's unique draw is a trailer fest? Stop hogging the stupid trailer. It makes no damned sense!
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