"YouTube Celebrity." I read those words earlier today when checking out the trending topics on Twitter and trying to figure out why some kid named Connor Franta was dominating hashtags. I admit that I'm not up on every element of celeb gossip. In fact, it might be fair to say that my knowledge of it extends only as far as the trash magazines I buy my wife for trips to the beach and the weekend I spent as a stringer for US Weekly.

Still, when rumors about Beyonce and Jay-Z crop up or photos of Zac Ephron and Michelle Rodriguez getting hot and heavy appear in my Facebook trending stories feed, I'm aware of who these people are and may even know some of the back story. And when those things cross paths with sports or Internet nerdery, it triggers a part of my brain reserved for obscure statistics and trivia from sci-fi films. In short, I'm not completely clueless.

But, when #WeLoveYouConnor and other variations on this hashtag appeared on Twitter, I was stumped. First, to Google. No Wikipedia entry? That was surprising. I'm pretty sure one of my cats has a Wiki entry, so who is this guy who is so popular he can drive massive traffic on Twitter but not have some reference on the Encyclopedia Britannica of the web?

Then, I began to see references to Our Second Life or O2L. A little more digging and it turns out it is a YouTube "super group" but they don't sing. They just do videos about themselves and their daily lives for other tweens. Um, what?

This confused me even more. I mean I understand that there are places I don't know about. I've heard the "darknet" is a place where you can buy drugs or hire contract killers or something. I know you don't mess with Anonymous, the Internet "vigilante" organization, or they will close down your website and destroy your online life (whatever that may be). But, a bunch of kids who became celebrities and millionaires (yes, millionaires) on YouTube for making videos about their lives? You're kidding, right?

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