When General Mills held an open casting call last year to find an honorary "real" Trix Rabbit, one lucky bunny hit the jackpot out of a pool of more than 7,500 starstruck cottontails. The winner? A two-pound Holland Lop from Houston named Cinnabun. That's a big win for H-Town, and we're looking to do it again.
The road to fame didn't come easy. In addition to having a nice following on Instagram, stage mom Natalie Tran set up a photo shoot, making sure to catch his "good" side. As for glory, Cinnabun was given a ride in a limo, hopped on the red carpet at a local Kroger store, and even had his photograph placed on a commemorative box of Trix cereal.
Now Houston has another chance to jump for glory. This time General Mills is going to place three lucky rabbits on commemorative cereal boxes, and the stakes are even higher. Cuteness and creativity go a long way, but Thumper also will need to have some agility and athleticism.
While old school cereal-lovers might be pining for the cartoon version of Trix Rabbit, placing images of real rabbits on cereal boxes is a nice tie in for the reboot planned by General Mills. It's part of their two- to three-year plan to remove artificial flavors from cereals, as well as removing those colors that come from artificial sources. This white bunny must have been training to the Jane Fonda workout DVD.
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General Mills seems to be on the fast track, too, as 90 percent of its cereals are free of these ingredients, including Rice Chex, Trix, Reese's Puffs, Cinnamon Toast Crunch, Honey Nut Cheerios, Cocoa Puffs and Golden Grahams. We've got some serious competition here. Bentley is part of a rabbit therapy team, so clearly has been training for quite a while.
Let's do it again, Houston. The Rabbit Showdown is on. Through August 19, General Mills wants you to send your submissions (YouTube, Twitter, Instagram, Vine or Vimeo) to rabbitshowdown.com. Somebunny's going to win; so hop to it.