The Houston Register: New Copycat on the Block?

Did the Houston Register ape Houston Modern Luxury's concept?
Did the Houston Register ape Houston Modern Luxury's concept?
Jenny Staff Johnson

New life has been detected in Houston's print magazine scene in the form of The Houston Register, a new venture from the publishers of Envy that aims to cover "the convivial crowd - the shakers, diners, movers, drinkers, the people that make this city great."

HR got major first-impression points for its graphically arresting cover, which called me out of the lunch line at Lola in the Heights to give it a look. But on the inside? The photography and layouts were nice but look virtually identical to the previous layout style of Houston Modern Luxury (the magazine recently underwent a design adjustment), which has more extensive local coverage but otherwise treads much of the same ground.

Houston Register fashion page
Houston Register fashion page
Jenny Staff Johnson
Houston Modern Luxury fashion page
Houston Modern Luxury fashion page
Jenny Staff Johnson

Is there really adequate advertising money in town to support yet another chronicle of "the convivial crowd?" If so, we take it as a hopeful sign for Houston's economy, but this niche is already pretty darn crowded, with Paper City way ahead of the rest of the pack. In a city as awesome as this one, it seems like a crying shame to have overlapping coverage of product launches at jewelry stores and auto dealerships while major developments in our complex business, political and cultural scenes go under-reported.

So here's a memo/hint to potential publishers out there who might want to jump into the Houston market: There's an opening out there for something a little different, and it's big enough to drive a truck through. We'll be watching....

Houston Register society page
Houston Register society page
Jenny Staff Johnson
Houston Modern Luxury society page
Houston Modern Luxury society page
Jenny Staff Johnson
The layout/design for HR's publisher's note is virtually identical to HML's former design.
The layout/design for HR's publisher's note is virtually identical to HML's former design.
Jenny Staff Johnson

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