Best Name for a Dry Cleaners (2000)

$1.39? Dry Clean

For a year, Vijay Grrala called his dry cleaners, located in a strip mall at Westheimer and Kirkwood, The Kirkwood Dry Clean. Situated down the mall sidewalk from an H-E-B and Half Price Books, it seemed a boring little name for a boring little dry cleaners, with cheap, plastic-framed decorations of sunny landscapes on the wall. So two years ago, Vijay renamed it, putting a funny-looking question mark in its name. "He thought that would be neat," says Pamela at $1.39?, of her father. Vijay also owns Flamingo Cleaners at Westpark and Gessner, where the clothes are taken for treatment. What's funny now, though, is that sometimes people forget the question mark exists and assume that any article of clothing costs a mere $1.39. Most things do cost $1.39 at $1.39? Dry Clean. Shirts? $1.39. Pants? $1.39. Two-piece suit? $1.39 per piece. Silk? An extra 50 cents. But some customers get a bit carried away. "People bring in huge comforters. That's not $1.39. It's $10.99. Wedding dresses are $150 to dry-clean," Pamela says. Sometimes people even bring in a whole load of laundry. But don't forget, Pamela warns, that $1.39 times 20 pieces of clothing still adds up to a lot of money.


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