Best New Magazine (2004)
Rice Addict When publishers Mike Tran and Jesse Choi set out to print a guide of Chinatown, they decided to go the extra mile with a bit of added flavor. Rice Addict features articles on all things Asian in Houston: cutting-edge style, culture and entertainment. Ad sales have been brisk enough to double the number of pages of the palm-sized bimonthly publication, which comes packaged in a tiny rice sack. The magazine now features gadget reviews, fashion spreads, recipes and music articles, and was recognized by the Asian Board of Commerce last year. Rice Addict is available for free at high-end retailers around the city.