Annual games of chicken with hurricanes, questionable politicians, Enron and suffocating humidity aren't selling anyone on Houston. So scrap the "Houston. It's Worth It" campaign and hire on Paul Wall, who's made sure the world is familiar not only with Houston but with Houston landmarks such as Timmy Chan's Chicken and what screwed-and-chopped music sounds like. His song "They Don't Know," featuring Mike Jones and Bun B from Wall's The People's Champ, pays homage to Southern accents, DJ Screw and all other things kept real in Houston. The video shows even more H-town pride, featuring iced-out longhorn belt buckles, the downtown skyline and flashy rimmed pickup trucks. Standing in front of a painting of a giant Lone Star Card, Wall raps with pride about sippin' syrup the way other rappers rap about drinking Cristal. God bless you, Paul Wall, for keeping Houston crunk.