This is where a kid can not only be a kid but be a smart kid, too. The store's shelves and aisles burst with colorful and fun games aimed at teaching and helping children develop their language, math, science and social studies skills. There are no video games or war toys here. Instead, shoppers find puzzles and books and every type of arts and crafts under the sun. The staff, who include many former preschool teachers, are helpful and friendly and chock-full of inventive suggestions. The store even hosts free arts and crafts for kids from 11 a.m. to 3 p.m. every Saturday.