Just another example of how overrated pop music songcraft is. Since a catchy five- or ten-second hook is usually described as genius, the little bit of pop profundity known as the Mossy Nissan commercial jingle also deserves as glowing a description. Over a snappy beat, a male voice sings the name of the dealership over and over. "Mos-sey Neeee-sahhhhn / Mos-sey Neeee-sahhhn / Whoooooooo!" Okay, so the lyrics aren't as deep as, say, "Oh, baby, baby," but they do roll easily off the tongue. The jingle is the brainchild of L.A.-based A&M Advertising.