Dominic Quijano - 2001
Owner/operator of McDonald's, 6815 Harrisburg Boulevard, 713-928-5335
"When I moved to Houston in 1984 to open the restaurant, I couldn't believe how many people here ate tacos for breakfast," says Quijano. Losing breakfast business to the many taco stands in the Hispanic East End, Quijano decided to make a breakfast taco of his own. "I approached the McDonald's people about it. The vice president told me to go ahead and work on it and call him when I was ready to test it."
First Quijano tried rolling McDonald's hash browns with seasonings in a flour tortilla. It didn't go over very well. Then he tried various combinations of ham, eggs, sausage and salsas before arriving at the current configuration. "The customers told me how to make them," admits the burger man. "They would say, 'Too much pepper, not enough salt,' until we got it right." Nelly Quijano did the tortilla research. They started with tacos on six-inch tortillas but eventually adopted the nine-inch size for the sake of neatness.
The burritos come conveniently packaged in a yellow paper wrapper and sell for $1.18 with tax. Mild salsa in a plastic pillow pack is served on the side on request. But Quijano's Harrisburg customers don't mess around with the wimpy condiment. Instead, they buy pickled jalape?os from a large plastic jar on the back counter for 29 cents apiece.
After testing and approving the item, the McDonald's corporation gradually rolled out the breakfast burrito across the city. "It sold even better in Anglo neighborhoods than it did in the East End," says Quijano. After proving itself in Houston, the McDonald's Breakfast Burrito was introduced across Texas, and eventually to much of the world.
Funny thing is, Dominic Quijano, the man who put Mexican food on the McDonald's menu, isn't of Mexican ancestry. His family is Cuban. He grew up in Florida and lived in New York City before he moved to Houston.
"Cubans don't even eat tacos," Quijano chuckles.