Hit the southern tip of the Piney Woods of East Texas and turn the car north through the town of Kountze. As the Sonic and the Dairy Queen dissolve in the rearview mirror, the highway takes on a rural tone. And just beyond the city limits, the humble shrine shows itself ever so briefly at 60 mph. Roadside weeds suddenly disappear into perhaps a 20-yard plot of freshly mown green grass. Sunk into the rich loam of soil is the white Styrofoam cross, embedded with dark roses. Local law enforcement officers say it was here that a "young fella" lost his life in an auto accident. And the family and friends return regularly, intent on preserving his memory. The personalized arrangement of flowers on the cross spells out his name, a beloved moniker in these parts: Bubba. Relatives can't forget him -- motoring strangers don't, either.