This Is It Soul Food At This Is It, you're likely to see old-time Third Ward residents rubbing elbows with the yuppies from the new apartments across the street, along with a few politicos and downtown suits on the picnic tables. The sheer number of folks here tells you that this is it: the best place in town for real down-home cooking. You'll drool over the fried chicken and buttery collard greens, surrounded by the savory-smelling steam rising from the cafeteria-style counter. And the oxtails and perfectly moist corn bread are the best this side of the Mississippi -- not greasy, just good. This Is It has become a fun and funky lunch spot for the "in" crowd, but it's also a great place to pick up a full Southern-style meal on the way home. Nothin' fancy here, just real soul food at good prices.