Our pick for best flack is also the Houston Press Club's "Communicator of the Year" for 2005. Espinoza-Williams produces a great monthly newsletter for the Houston Shriners Hospital, which offers free treatment to children suffering from a variety of serious conditions. Her stories not only reflect the innovative treatments the hospital offers but also dig deeper to get the emotions of the doctors, nurses, physical therapists and, most important, young patients. Some flacks are just in it for a paycheck, but we get the impression Espinoza-Williams really cares about her organization and understands that spreading awareness can help more children in the future.