I think Reef is exceptionally overrated for several reasons.
1. The food really isn't that good. The last time (and the LAST time) I ate there, virtually all of the seafood was prepared with a vinegary sauce that really detracted from the seafood. I also ordered a fish filet that was served virtually bare, overcooked and dry, and without a shred of sauce to complement its flavor. The food presentations are also unimaginative and dull.
2. The waitstaff is atrocious for a restaurant at this price point. As the other reviewer mentioned, the waitstaff is indeed clueless about the menu options. They are unable to explain the food beyond the information provided in the print menu.
3. The service is very slow. Too slow.
4. The layout of the restaurant is confusing and strange. It just doesn't have the proper flow or rhythm to it.
Ignore the hype. While others may be in love with Bryan Caswell, I think he is an overrated hack serving overpriced smack.