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Best Local Booking Collective Houston 2010 - Pegstar

For Pegstar founder Jagi Katial, watching thousands of Houstonians and out-of-towners get blissfully swept up in the Flaming Lips' psychedelic menagerie at Free Press Summerfest 2010 must have felt like sweet, sweet validation. Since 2003, Katial and his small staff have had to endure all manner of pooh-poohing from the local media, booking agents and sometimes the artists themselves that Houston Just Isn't That Kind of Town — that what Austin and Denton embrace, Houston shuns, if not outright ridicules. But Pegstar persevered, carving out a third way in a live-music climate where corporate behemoths like Live Nation left the unproven or unprofitable scraps for shoestring operations like Super Unison or the late Hands Up Houston. Since finding its footing in 2004 and really getting going in 2005 and '06, Pegstar has regularly programmed shows in both marquee rooms like Warehouse Live and House of Blues and indie-friendly venues Walter's on Washington and Mango's, making the festival-size triumph of Summerfest a sweet victory indeed.

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