Best Local TV Commercial - 2011
Attorney Jim Adler's "Junkyard Dog" Spot
Readers' Choice: Readers' Choice: Gallery Furniture
Attorney Jim Adler has built a reputation on loud commercials touting his legal acumen, likening his approach and effectiveness to that of a particular blunt-faced toolbox staple. But lately, he's been tinkering with a new metaphor: the junkyard dog. In what appears to be a spot filmed on location in an actual junkyard, Adler is practically frothing at the mouth, talking about how unscrupulous insurance companies and the like try to screw victims out of just pay, making him as mad as a junkyard dog. Then there are the obligatory/alleged past clients, vouching for how Adler is indeed like a junkyard dog. We've got to admit, it's appealing. If we felt we were being screwed out of unjust pay, we'd definitely want a vicious, bloodthirsty beast on our side. Still, it leaves room for confusion: He's a hammer; he's a junkyard dog; he's a hammer; he's a junkyard dog; he's a hammer and a junkyard dog.