Rock The Ranch

Image courtesy of Rock the Ranch

Details

May 12-13, 7 p.m. 2017
$119 to $149

Location Info:

Valley Ranch Town Center
Valley Ranch Parkway
New Caney, Texas  77357
Come for the music, stay for the real-estate opportunities: No one can fault the organizers of this two-day festival/neighborhood open house for a stale marketing strategy. Rock the Ranch was conceived to spark interest in Valley Ranch Town Center, the latest high-density, mixed-use development to spring up in Houston’s hinterlands, in this case near New Caney. The promoters, Vancouver-based 542 Entertainment, are promising all sorts of enticements — a freestyle motocross demonstration, a barbecue cookoff, shopping, street performers — but the real lure is a solid music lineup featuring one minor stroke of booking genius in Saturday’s main-stage opener: the “I Love the ’90s Tour,” in which Salt N Pepa (with Spinderella), Vanilla Ice, Color Me Badd, Tone Loc and Young MC each get a half hour apiece. The weekend should also make a sweet homecoming gig for recent The Voice breakout Sundance Head, who hails from nearby and performs both days; other acts to watch include Houston-born Christian rap star LeCrae, irrepressible “Good Feeling” rapper Flo Rida, R&B/pop smooth daddy Jason DeRulo and Nashville-based millennial blues-rockers New Respects.
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