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They try hard to be different here. Every product sold represents some culinary road less traveled. There are buffalo burgers and Zapp's potato chips. There's good ole Shiner Bock from the Spoetzl Brewery in Shiner. Then there's Jones Sodas, a line of soft drinks whose labels feature odd photos mailed in by customers. To cap it all off, there are Bubba's employees. "One time when I was eating at Bubba's, the guy who was working there pulled out a guitar, sat down at our table and started singing Willie Nelson songs," recalls one patron.