Ask A Teenage Rap Promoter: How Did That Happen?
The hip-hop world is a less than sensible place - lots of times, you're even required to clarify when bad means bad and when bad means good- so once a week we're going to get with a rapper and ask them to explain things. Have something you always wanted to ask a rapper? Email email@example.com.
Trae Tha Truth and Z-Ro with Layne Schmerin (far left) and friends
This Week's Rapper: Isn't a rapper at all. His name is Layne Schmerin, a man we met last December who had organized a gigantic toy drive. He's a bright, auspicious young man. He, along with some friends, has started a concert-promotion company. Friday, they're putting on a show at Warehouse Live featuring Z-Ro, Slim Thug, Devin the Dude, Afroman and more. Oh, and these guys are all teenagers.
This Week's Subject(s):
Ask A Rapper: First, seeing as how you're a bit of a pup, some general questions about promoting. How does a white, teenage Bellaireian become a rap concert promoter? Did you watch Janky Promoters? That's what it was, wasn't it?
Layne Schmerin: Even though I am a white, teenage Bellaireian, I happen to have a love for the Houston rap classics. My friends and I have been listening to DJ Screw, Fat Pat and Big Hawk since the 6th grade. I have not seen Janky Promoters but I must now. I started promoting because I have a love for most genres of music, and I have always been interested in the idea of putting on an event that people can have fun at.
AAR: Was it extra hard convincing acts that you were serious about booking them and not trying to sell them cookies?
LS: It was hard finding the correct contact numbers, especially for local acts. And money speaks for itself*. If your cookies are made of paper, then they will gladly take interest. Also, I am very thankful for BC Smoke Shop for taking me seriously when asked to be lead sponsor for the event.
*This is such a gangster-ass statement, made even more poignant when you consider that Schmerin is currently an active Eagle Scout.
AAR: Who was the very first act that you ever booked?
LS: The very first act I have ever booked (a few months ago) was Trae the Truth. Trae is a true Houston legend, in not only the rap game but the charity community, so I felt he was the perfect match for my first concert, which happened to be my Eagle Scout project.
AAR: Is this show you have this weekend the biggest one you all have put together?
LS: My friends Greg, Bobby, Matt and Charles are all working together on this event. And yes, this is the biggest event we have done thus far.
AAR: Afroman is on the bill, right? How were you able to bring him back to life?
LS: The reason we felt Afroman is vital is because we also want to incorporate the fun factor with all of our events. What's more fun than jamming out to Afroman with your friends? Nothing.
AAR: After this one, then what? What's the next show?
LS: After this is over we are on to the next few! We have acts of all genres ready to go across Texas.
Buy tickets for the concert here.
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