Doing research on famous bands is easy. If you're famous enough to have your own Wikipedia entry, then you're big enough to have dozens of pages on the Internet about you filled with the most interesting and boring bits of minutia. Anything a blogger needs to know to interview, write about, or make fun of you is just a Google search away.
It's when we start writing about smaller bands that things get tricky. Together, the internet and social networking have become the great equalizer in the realm of public relations, giving smaller acts the tools to get their name out to fans and bloggers alike. It's great for the fans, for us writers, and for the bands themselves provided they're willing to put in the work.
And that's the problem. Creating a Web presence is easy but maintaining it is hard. It may not be fun and it may feel like work but it's an important part of keeping your name out there. Want to make sure you're doing it right? Keep these tips in mind next time you sit down at your computer.
5. Use the accounts you have.
If you're going to make an official Facebook page or Twitter account commit yourself to updating it on a regular basis. More and more these sites are the first stop for people looking to get more information about you and your brand.
If they log and see that you haven't posted in weeks they're likely to think that you're on hiatus and decide not to worry about seeing if you have any new releases or shows. Even small updates once a week go a long way to keeping you in the public eye.
4. Keep your Web site online.
Whether you get someone to build you a Web page or keep a page through a site like ReverbNation do everything you can to keep it online at all times. If someone gets an error when they go to yourbandname.com they're likely to stop looking for you altogether.
Think of it like a restaurant: One bad experience and someone may never come back. Don't let that happen; pay your hosting regularly and on time.
3. Keep it clean.
You have a lot of options when it comes to how your individual sites can look, but the best advice is to not get too crazy when it comes to design. Go with easy-to-read fonts and colors that aren't going to strain the eye. Use photos as part of the design, but avoid putting text on top of them. If you're serious about this music thing, drop a bit of money and get a Web-design professional. First impressions are important, even online.
2. Content matters.
Look at your Facebook page. At the minimum you should have songs for people to check out, tour dates listed so they can come see you, and a logo that easily identifies you. But why stop there?
Take photos with your fans and get them uploaded. Shoot some videos and make it easy for people to view them. Make sure they know that if they want to buy your merch they can. The more time they spend with you the more of an emotional investment they'll have in you.
1. Everything is connected.
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When it's time to roll out a new EP or set of tour dates, have all of your accounts function in concert. Tease the information in a tweet that links to a lengthier Facebook update. Let your Facebook friends know that you're running on a contest on Twitter. Post to both when you have a new Youtube video out.
Make sure that your tour dates are current on every site you list them. Don't allow your excitement about getting the information out there lead to you forgetting to give all your sites some love.