No one's willing to confirm anything, but all indications point to the same scoop: Facebook is planning to launch a new music service this fall. Here's what we know so far.
CNBC's John Fortt broke the news Kanye West-style - in ALL CAPS: "YES INDEED NEXT MONTH IS GOING TO BE A BIG ONE FOR MUSIC I'M HEARING FROM SOMEONE FAMILIAR WITH THE PLANS THAT FACEBOOK PLANS TO LAUNCH ITS LONG RUMORED MUSIC SERVICE AT THE F8 CONFERENCE ON SEPTEMBER 22ND. NOW, IT SEEMS LIKELY THAT FACEBOOK WON'T ACTUALLY HOST THE MUSIC, BUT WILL PARTNER WITH OTHERS WHO DO THAT. BUT FACEBOOK TO LAUNCH THEIR MUSIC PLATFORM AT THE F8 CONFERENCE ON SEPTEMBER 22ND."
And who's the lucky partner in Facebook's press-stopping, caps-locking tango?
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Business Insider offers some specifics, replete with a silhouette of Mark Zuckerberg to punctuate the impending apocalypse from this news. Word on the street is that Spotify may have already signed up for the partnership: "Facebook will integrate existing third-party services. Spotify is a likely choice, as others have reported before."
Facebook founder Mark Zuckerberg, however, is a J. Dilla fan and understands that one just won't do. So FB is joining hands with not one, not two, but three music services. According to Mashable, MOG and Rdio are the other two dance partners. Hot.
Reports of MOG's involvement stemmed from founder David Hyman's remarks to CNBC last week. "MOG already has a strong relationship with Facebook," Hyman gushed. "It uses Facebook's social graph to help subscribers discover new artists based on those their friends already "like" on Facebook."
The music platform is expected to be announced at Facebook's f8 developer conference on Sept. 22. If early reports are any indication, the service will allow users to stream music directly from within Facebook.com a la the Facebook video chat.