The hip-hop world is a less than sensible place - lots of times, you're even required to clarify when bad means bad and when bad means good - so once a week we're going to get with a rapper and ask them to explain things. Something you always wanted to ask a rapper? Email email@example.com.
This Week's Rapper: Marcus Manchild
This Week's Subject: The potential spoils and pitfalls of starting a record label
You've likely heard the "OMG it's AMG" refrain at some point in the last year or so. AMG is the new-ish record label, Authintik Music Group. Its two main artists, Killa Kyleon and Marcus Manchild, are working fervently to push it into recognition.
Now you're all caught up.
Ask A Rapper: As one of the marquee artists on a new label, do you feel a tremendous amount of pressure to make it successful? Or does the newness make it easier to walk away from?
Marcus Manchild: Yes, it's stressful because there's no sleep at all. I'm in the studio everyday working hard. You gotta make people believe it that you are good at your craft, but it's fun at the same time because that's another fan you might gain. It's my life.
AAR: Ultimately, what's the point of starting one's own record label?
MM: For change. When a new label comes, you gotta prove yourself, and when that happens the thought of building something from the ground up is amazing. I think when a new label comes around and they are about business, people get a breath of fresh air. Shout-out to my AMG fam: Nate G., Chad G., Boston George, Woadie and Bulu.
AAR: In your brain, where is AMG in two years, or in 20 years? Can it become another Rap-a-Lot, or is that not the business to emulate anymore?
MM: In my eyes, AMG can take over the world. Shout out to Rap-a-Lot; they started this mainstream Houston movement. I feel we can be the same as long as we keep working like we've been doing there's no way we can't be at the top in the next 2 years.
AAR: Let's say that, hypothetically, AMG eventually crumbles into a million tiny bites. What happens immediately afterwards for the artists involved?
MM: At the rate we are progressing, I can't even imagine AMG crumbling. We are focused and ready to put Houston back on a national level.
AAR: To that last point, Nate [manager] mentioned how if the label wasn't were you all saw it going in the next six or so months, you all might step away. If you were to step away, what would that entail? Like, would you be entirely independent at that point? And what does it mean when an artist says he or she is independent?
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MM: Our next six month goal is an aggressive one. We are going to turn it up a few notches. Our motto is "Teamwork makes the dream work." With the team we have, anything is possible. AMG is here to stay.
Follow Marcus Manchild on Twitter at @marcusmanchild. His new tape, SPACEDOUT, is available on iTunes. Get it.