"I like the fact that it's impossible to remember," he says. "If I'm on an airplane with someone sitting next to me, it invariably happens that they get around to asking me what the name of my band is, and I have to tell them ten times. I just always thought that was funny. To me that's a joke on the whole idea of marketing. It's something that I just don't give a shit about."
Not giving a shit, of course, has its consequences, and there are still people out there who think, because of the MC of the name, that Griffin's a rapper, and being perceived as the second white rapper to break out of Dallas -- Vanilla Ice being the first; remember him? -- is about as funny as the kiss of death. Maybe that's part of the reason that Griffin, who doesn't give a shit about marketing, is on the other end of the line in the American Recordings offices in Burbank, doing this phone interview to promote the present tour for his latest album, One Step Ahead of the Spider.
The rap tag stems not just from the MC of the name, but also from the fact that Griffin's early recordings -- a self-produced eponymous debut EP and the follow-up Welcome to My Dream on the Nettwerk label -- relied so heavily on the beatbox and samplers approach, even though Griffin's vocals have always sounded more like a dark-side cousin to Jon S. Hall's spoken word monologues than anything on Rap-a-Lot. Tours for those albums, with only Griffin and DJ Zero on stage fronting a bank of sequencers and DAT machines, only furthered the rap connection. But what's becoming ever more clear with the recent release of One Step Ahead of the Spider on American is that Griffin ain't no rapper at all, and never really was.
"I never really considered myself as a rap artist," he says. "I don't have that type of voice really. If I was trying to do straight-ahead rap music I don't think I would ever be very good at it, but I like to take rhythmic ideas or textural ideas from rap and from a lot of other things too, like jazz, and put them together in some sort of soup.
"There are a lot of white guys running around
nd really embarrassing themselves trying to pass themselves off as rappers. It's embarrassing to me. It goes back to reading reviews of the records where people look at me in terms of rap music and say I'm weak. Yeah, if I was trying to be a rapper I would be a weak one. Whoever writes things like that is just missing the point. It's not what I'm doing here. I think if you listen to my lyrics you'll find that I totally avoid any trendy rap jargon just because I don't want that mistake to be made. I find it embarrassing. I just wouldn't be able to stand up there and try to pass myself off as black, because I'm not."
True enough, on the counts of color and content. Griffin may be race conscious enough to update Curtis Mayfield's "Stare and Stare" on the new disc, but like that tune's purely observational stance, most of what Griffin writes about is geared to conjure dreamy, queasy ambiguity, not stridency. When Welcome to My Dream came out in '92 carrying tunes such as the self-explanatory "Killer Inside Me" and the arson fantasy of "The City Sleeps," it was easy to see Griffin's Jim Thompson fixation at work. Griffin likes to write about wackos and losers, but in his world, the wackos and losers might just as soon kill you when you turn your back. He also has a thing for writing about car crashes, as he did on "Falling Elevators," the opening cut of Welcome, and "New Moon," the lead track of One Step.
Not that he particularly likes writing at all. "It's kind of a nebulous process," Griffin says. "But I always have the music done first. That's the easiest part for me, because I am a musician anyway, and I tend to put off lyric writing because it's sort of like having to write a term paper. I view it as homework.
