"He gone get you right, whatever it is."

Mike Jones, from here to Albuquerque had one of the first "original" meme's of the hip-hop Internet age. His repetition of "Who Is..?" was the "Got Milk" of it's day. A new commercial that ran on Super Bowl Sunday in a small market in Georgia is like a sketch from an episode of Saturday Night Live. But who's judging? Get back your name recognition any way you can. Some people have the Super Bowl halftime show, others have rap Stans who made good.

And that's what happened to Jones. A Georgia lawyer named Mark Jones spent $50,000 to bring the H-town rap legend in to film one of those shot-on-video commercials that lawyers often get on television. While it might seem like Mike Who? is slumming for bread, it's a great move to get his name back out there, how else would he have gotten writeups on the all the major hip-hop Web sites and MTV?

It doesn't take much to get swept under the rug in the entertainment industry, especially in hip-hop. Today's Houston freestyle king is tomorrow's act playing an Amarillo dive bar, I don't know. You might be platinum one day and the next playing the equivalent of the chitlin circuit for has-been rappers.

But that's to take nothing away from Jones. His platinum-selling Who Is Mike Jones? turns ten years old this year, and while being in a low-budget commercial for a Southern lawyer isn't the best way to mark the occasion, getting some viral airplay on the internet isn't a bad way to go. YouTube can do a Tarantino on any fading star, but the window of appreciation is much, much shorter -- we're talking hours, even days.

And it's uncertain how much the lawyer, Mark Jones, chess strategist that he is, gets out of this. The video has made a major splash but his Twitter account still had under 1,000 followers as of this writing. Of course that may be big in the world of local lawyer television commercials; trust that every city has a few -- how about that "Texas Hammer" dude who stands on the big rig?)

"Mark Jones...Mark Jones.." No.

The spot won't get shortlisted by AdWeek or anything, with its choppy cuts and iMovie sound editing. Mark Jones has that deer-in-the-headlights look, standing next to the rapper. The attorney doesn't scream "capable defense," but at least he's got some marketing savvy.

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