Each Wednesday, Rocks Off arbitrarily appoints one lucky local performer or group "Artist of the Week," bestowing upon them all the fame and grandeur such a lofty title implies. Know a band or artist that isn't awful? Email their particulars to [email protected].

A snap judgment is the best. It's just great. A snap judgment is like love: We love making it [slow eye-wink to the ladies]. Which is why when an email showed up in our inbox a couple of months ago proclaiming that Marcel Francoeur should be featured as Rock's Off's Artist of the Week, we brushed it off, responding with something about how "this is 'Artist of the Week,' not 'French Revolution Painter of the Week.'"

But alas, a few more emails trickled in with his name in the subject line this past month, so we checked him out. And, as luck would have it, it turns out that he's good; damn good, even (relative to the kind of music he's trying to make, of course).

Marcel Francoeur feat. Young Rocky, "Rubberz"

Marcel Francoeur feat. Young Rocky, "Rubberz"

He's very much from the Trey Songz/2010 Lil' Wayne school of music, opting mostly for synthesized backings for vocals and/or references to being an alien in the radio-ready punchlines of his raps. If you know the words to "Say Ahh" or "Bed Rock" you're going to like this guy; that's really all there is to it.

Hit the jump to see why his wonderfully bubbly "Her Invitation" isn't being played on the radio, his backwards insult of Trey Songz and whether or not we should just forget R. Kelly's little sex tape with a minor thing.

Rocks Off: In your song "Rubbers," which was far more catchy and fun to listen to than we were expecting, you rhymed "smile" with "raw." That's just a little too cavalier, sir. What's up with that? Who do you think you are? Ace Hood? Plies?

Marcel: [laughs] Naw, I'm just me. I've been compared to Wayne, Drake, and Kanye because they do the same thing, but at the end of the day I'm just me. I mean, I rhymed "smile" with "raw" because they seemed to work for me at that time [laughs].

RO: You're an R&B-ish dude. Did you see the latest cover of XXL with Trey Songz? It proclaims him the "hardest in R&B"? Isn't that like being labeled the meanest guy at a Kid Cudi concert? It doesn't seem like something you'd brag about, you know.

M: Okay, well personally speaking, Trey Songz is cool, but I'd kill him any day [laughs]. There are a lot of people in the industry that would kill him. He makes one good album and all of a sudden he's the best? [laughs] He has to do about 10 more of those for me to proclaim him "the hardest."