Yes, this is the Oak Ridge Boys, who will be collectively speaking March 19 at the Austin Convention Center during SXSW, about reinvention in changing music markets.
The popular country-gospel group is best known as being the band who recorded one of the five albums left in your parents' LP collection that stopped growing when your sorry ass was born and drained them of all musical interest. Remember that album cover where they were wearing like, new-wave country clothes? Classic.
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Oh, and they recorded "Elvira."